"One local pundit in fact estimates that, “the hosting and branding of music and sporting events are far more attractive and could yield more revenues than the marketing of sand sea and sun in this environment” …. These “views are supported by studies conducted by Drs. Michael Witter and Vanos James of the University of the West Indies (UWI) and the University of Technology (UTECH) in Jamaica, respectively, as well as by studies carried out by John McMillan of Stanford University in the United States.  All of these studies indicate that the music industry for example, has vast foreign exchange earning, tax generating and employment creating potential. It is for those reasons that the EXIM Bank would wish to see how we can facilitate the unlocking of the value that is inherent in Intellectual property Rights."

A presentation by Megan Deane, Deputy Managing Director, EXIM Bank Jamaica,
at the World Intellectual Property Office (WIPO)
Geneva, Switzerland

[click below for full presentation]